Job Details

JOB TITLE: Senior Event Marketing Manager

OVERALL PURPOSE

The Senior Event Marketing Manager is responsible for the strategic planning, development, execution, and optimization of a comprehensive portfolio of high-impact events that support brand awareness, client engagement, employee culture, and business growth. This role oversees a high-volume annual event calendar (300+ events per year), including high-profile sponsorship activations, customer appreciation events, executive programs, internal employee engagement events, and community initiatives.

This position leads the end-to-end event marketing lifecycle—from strategy and planning to execution and measurement—ensuring each event delivers exceptional experiences aligned with brand standards and organizational objectives. The Senior Event Marketing Manager works cross-functionally with internal stakeholders, external agencies, and vendors to deliver premium, high-touch events while maintaining operational excellence, budget discipline, and measurable outcomes.

Ensures all activities comply with applicable laws, regulations, and organizational policies.

ESSENTIAL RESPONSIBILITIES

35% – Strategic Event Planning and Program Management

Develops and manages a comprehensive annual event strategy aligned with organizational marketing and engagement objectives. Oversees the planning and execution of a high-volume portfolio of events, including customer appreciation events, sponsorship activations, community initiatives, executive engagements, and internal programs. Ensures events consistently reflect brand standards and deliver high-quality attendee experiences.

Develops scalable event frameworks, timelines, playbooks, and communication strategies to support the successful execution of 300+ events annually.

30% – Event Execution, Logistics, and Stakeholder Management

Leads end-to-end event execution, including venue selection, vendor management, contract negotiation, program design, guest experience planning, production oversight, and on-site event leadership.

Partners closely with senior leadership, marketing teams, internal stakeholders, and external partners to coordinate logistics, messaging, and program delivery. Ensures seamless execution and quality control across all events while managing multiple concurrent initiatives.

20% – Sponsorship and Partnership Activation

Manages strategic sponsorships and partnership activations, ensuring maximum brand visibility and engagement opportunities. Oversees sponsorship deliverables, asset coordination, stakeholder communications, and activation strategies to ensure contractual obligations and brand objectives are met.

Works with marketing, communications, and community teams to maximize the value of sponsorship investments through integrated event experiences and strategic storytelling.

10% – Budget Management and Performance Measurement

Develops and manages event budgets, forecasts, and financial tracking across the event portfolio. Evaluates vendor proposals and negotiates contracts to maximize cost efficiency while maintaining premium event quality.

Tracks event performance through defined metrics including attendance, engagement, brand exposure, and stakeholder feedback. Uses insights to continuously improve event strategy and execution.

5% – Cross-Functional Collaboration and Program Support

Partners with marketing, communications, leadership teams, and external agencies to support integrated campaigns and organizational initiatives. Provides guidance and best practices related to event marketing strategy, operations, and experience design.

Performs additional responsibilities as assigned.

This position requires regular use of personal computers and standard office equipment.

MINIMUM QUALIFICATIONS

Education

Bachelor's degree from an accredited institution in Marketing, Communications, Business, Hospitality, Event Management, or a related field, or equivalent professional experience.

Experience

Minimum 10+ years of experience in event marketing, experiential marketing, or corporate event management, with demonstrated success managing a large-scale event portfolio (300+ events annually)

Experience planning and executing high-end, high-visibility events, including:

• Executive-level events and leadership programs
• Customer appreciation and client engagement events
• Sponsorship and partnership activations
• Internal corporate events and employee engagement programs
• Community and brand reputation events

Experience working with senior stakeholders and managing complex event programs across multiple teams and locations.

Technical Skills

Demonstrated proficiency with Microsoft Office applications (Outlook, Word, Excel, PowerPoint) or equivalent tools.

Experience with event management platforms, marketing technology, or project management tools preferred.

Working knowledge of creative asset development, event production processes, and vendor management.

Experience with Adobe Creative Suite, digital asset management systems, or collaboration platforms such as SharePoint is preferred.

Other Job Qualifications

• Exceptional project and program management skills with the ability to manage multiple large-scale events simultaneously
• Strong leadership and stakeholder management skills with experience working with executives and cross-functional teams
• Excellent written and verbal communication skills
• Strong attention to detail and commitment to delivering premium event experiences
• Ability to thrive in a fast-paced environment while managing competing priorities
• Strategic thinker with the ability to translate business goals into impactful event programs
• Self-motivated and able to take initiative while working both independently and collaboratively

Ability to travel as needed and work evenings or weekends when required for event execution.