Job Details

JOB TITLE: Marketing Analytics Manager (Integrated Campaign)
LOCATION: San Jose, or San Francisco, CA (hybrid)
PAY RANGE: $51.00 - $61.27/hr
DURATION: 1 year

COMPANY:
Our client is a global leader in creative software, offering innovative tools for digital media creation, design, and marketing.

Duties:

• Explore our data infrastructure, extract necessary data, perform data analysis, visualise findings to understand key marketing patterns and trends to develop compelling data driven stories
• Summarise analysis on customer needs, product positioning, campaign performance, market trends and competition in regular, actionable, and engaging business updates
• Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy
• cquire, summarise, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team
• Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV
• Understand and communicate what drives performance and opportunities for product marketing messaging
• Partner with marketing to create data-driven campaigns that optimise prospects conversion
• Build feedback loops to highlight knowledge gaps and drive future analysis and research
• Conduct end-to-end analyses to drive insights for marketing stakeholders around campaign, digital, and event performance and understand impact to pipeline creation, growth, and progression.
• Synthesize qualitative and quantitative data from multiple sources to support analytics goals
• pply advanced B2B analytical methods to expand marketing's ability to articulate impact to driving progression of opportunities through the lifecycle

Skills:

• 5+ years related work experience in Data Analytics, Consulting or Marketing Analytics B2B SaaS experience in marketing and sales analytics is highly preferred MBA preferred
• B2B Marketing and Sales knowledge is a key requirement
• Very strong communication and presentation skills is a key requirement
• dept at data crunching, and passionate about unearthing significant patterns and meaningful insights
• Proactive self-starter, always on learner, and able to work in a virtual environment
• n eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously
• utonomy in managing stakeholders (Director+) and navigate a matrix environment across time zones
• Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is mandatory
• Experience in data visualisation is required, PowerBI is highly preferred
• Proficiency in SQL, Hive, or Azure Databricks is highly preferred
• Understanding of key marketing KPIs as part of the customer journey from awareness to purchase.
• bility to translate stakeholder asks into technical requirements to surface impactful end-state analyses, insights, and reports
• dvanced Excel Required

BENEFITS SUMMARY: Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.

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