Job Details

Role Overview

The Marketing Campaigns Specialist (PatientHub) is responsible for the hands-on execution of marketing campaigns across email and newsletters using PatientHub. This role ensures campaigns are built correctly, tracked properly, QA'd thoroughly, and launched on time.

This position is highly execution-focused and ideal for someone experienced with HubSpot, GoHighLevel (GHL), or similar marketing automation platforms, who is comfortable building campaigns, setting up standard tracking automations, and ensuring performance readiness-without owning system architecture or advanced analytics.

Key Responsibilities
1. Marketing Campaign Execution (Primary Focus)

• Compose, build, and launch targeted email campaigns in PatientHub (white-labeled GHL)
• Compose, format, and schedule weekly newsletters
• Execute email campaigns for:
• Product launches
• Content marketing initiatives
• Events, webinars, and affiliate campaigns
• Ensure all email and newsletter assets are:
• Accurately implemented
• Brand-aligned
• Fully QA'd
• Launched on schedule

• Set up standard email and newsletter tracking automations, including:
• Opens
• Clicks
• CTR
• CTOR
• Form Submissions
• Booked Consultations
• QA and validate:
• Email links and CTAs
• Tracking and tagging accuracy
• Lead capture quality
• Perform pre- and post-launch QA to identify surface-level issues:
• Formatting errors
• Broken links
• Incorrect tracking
• Monitor email KPIs such as:
• Engagement rates
• Click-through rates
• QA leads generated from email campaigns and newsletters
• Flag performance or technical concerns to the Marketing Manager and Allem for deeper analysis or remediation

• Work closely with the Marketing Data, Analytics & Automation Specialist (Allem) to:
• Request automation support when needed
• Confirm tracking requirements before launch
• Validate campaign readiness
• Follow established SOPs for:
• Campaign setup
• Automation requests
• Tracking and reporting handoffs
• Provide clear documentation and inputs when submitting automation or tracking requests

• Write and edit email and newsletter content as assigned
• Ensure content is:
• Clear
• On-brand
• Optimized for engagement
• Create and edit campaign visuals using Canva, including:
• Email graphics
• Newsletter headers
• Maintain clean organization of:
• Email templates
• Campaign assets
• Archive or update email and newsletter assets once campaigns conclude

• Minimum 2 years of marketing experience, preferably in campaign execution or marketing operations
• Hands-on experience with HubSpot, GoHighLevel (GHL), or similar marketing automation platforms, including:
• Email campaign creation
• Workflow or automation setup
• Campaign tracking
• Experience composing and executing:
• Email campaigns
• Newsletters
• Strong content writing skills for marketing emails and newsletters
• Proficiency with Canva for marketing asset creation
• Strong attention to detail and execution accuracy
• Ability to work within structured systems and SOPs
• Experience QA'ing leads generated from email and newsletter campaigns
• Familiarity with AI-powered communication tools for content and campaign execution
• Fluent in English (written and spoken)
• Clear written communication and strong organizational skills

• Experience with PatientHub or white-labeled GHL environments
• SaaS and/or healthcare marketing experience
• Familiarity with email performance metrics and engagement optimization

• Email campaigns and newsletters launch on time and without execution errors
• Tracking automations function correctly and reliably
• Email engagement and click-through KPIs are consistently met or exceeded
• Leads generated from campaigns are clean, accurate, and properly captured
• Smooth collaboration with the Marketing Data & Automation team
• Marketing leadership can rely on scalable, repeatable email execution without rework

• Must have a stable internet connection minimum of 25 MBPS
• Must have a mobile data plan as a backup
• Must be in a quiet environment
• Must be comfortable working the US business hours
• Must own a PC with at least 16 GB of memory