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Job Description

The Demand Center team at Bank of Hawaii is tasked with delivering intuitive digital customer experiences that drive awareness, customer growth and deepen customer engagement of our market-leading financial solutions. Bank of Hawaii is looking for a highly motivated, data-driven individual with a passion to improve process, streamline technology, and improve performance to join our team as the Marketing Data and Performance Analytics Analyst. This role will support the team to ensure effective and timely execution of reporting across marketing campaigns and promotions, digital marketing platforms, information systems, CRM and sales operations. The Marketing Data and Performance Analytics Analyst will be Responsible for data collection, transformation, measuring, analyzing and reporting on sales and marketing performance to improve the effectiveness of Bank of Hawaii's marketing.

Job Description

The Demand Center team at Bank of Hawaii is tasked with delivering intuitive digital customer experiences that drive awareness, customer growth and deepen customer engagement of our market-leading financial solutions. Bank of Hawaii is looking for a highly motivated, data-driven individual with a passion to improve process, streamline technology, and improve performance to join our team as the Marketing Data and Performance Analytics Analyst. This role will support the team to ensure effective and timely execution of reporting across marketing campaigns and promotions, digital marketing platforms, information systems, CRM and sales operations. The Marketing Data and Performance Analytics Analyst will be Responsible for data collection, transformation, measuring, analyzing and reporting on sales and marketing performance to improve the effectiveness of Bank of Hawaii's marketing.

Responsibilities

• Data management involving extracting, querying and setting up data feeds to analytics platform from a full spectrum of marketing and data systems including Marketo, Microsoft Dynamics, eCommerce platforms, marketing channels, website, and mobile app.
• Builds and maintains automated dashboards and reports within the analytics platforms to analyze marketing and sales performance, trends, identify optimization opportunities, and maintains a pulse on overall KPI health.
• Collaborates deeply across multiple teams and disciplines to develop and report out on business unit KPIs. Determines business unit reporting goals, opportunities to improve or add to existing views of data, resulting in better resources for extracting learnings.
• Conducts complex data analysis that will be used to inform strategic decisions by stakeholders from across the company, and works in a fast-paced environment.
• Conducts complex data appendage and transformation that will be used for targeted multi-channel marketing campaigns.
• Conducts complex data queries and processes to maintain and influence data hygiene in key marketing, CRM and information systems.
• Identifies actionable, analytically-driven insights to improve business and marketing performance.
• Builds automated reporting dashboards to be used by business leaders across multiples channels, platforms and teams.
• Establishes a regular cadence for key reporting initiatives across sales and marketing channels.
• Assists the CRM team with identifying and creating data reporting and enhancement procedures and processes.
• Assists with data querying, transformation and segmentation to be used across marketing automation, CRM and other marketing channels.
• Documents changes to reporting processes and update marketing procedures (SOPs).
• Performs all other miscellaneous job responsibilities and duties as assigned. This position requires use of a personal computer and other standard office equipment.
  
  
  

Qualifications

• Bachelor's Degree from an accredited institution or equivalent work experience.
• Experience: Level is dependent on years of experience and size/complexity of prior positions held.
• Deadline and results-driven with an ability to handle multiple projects and priorities simultaneously in a fast-paced environment involving multiple stakeholders, preferably using Agile methodology.
• Proficient in marketing and sales technology landscape, including performance metrics in the areas of CRM, digital media, marketing automation, ecommerce systems, website metrics, A/B testing, and social media.
• Proficiency and advanced expertise with personal computers and Microsoft applications (Outlook, Word, Excel, Visio, and PowerPoint) including advanced Excel proficiency including pivot tables, formulas and macros.
• Demonstrated expertise on modern marketing and reporting platforms including Marketo, Adobe Analytics, Tableau, Power BI or other comparable platforms.
• Proficiency in customer database management and analysis including advanced querying, aggregation, appending, and segmentation. Querying and Programming language experience including SQL, Python and Microsoft SQL Server.
  
  
  

Note:

• Associate Analyst: Minimum 2 years marketing experience or related content/program experience
• Analyst: Minimum 3 to 5 years marketing experience or related content/program experience
• Senior Analyst: Minimum 6 years marketing experience or related content/program experience
  
  
  

As a Bank of Hawaii employee, you ensure (or assist with ensuring) compliance with applicable laws, regulations, regulatory requirements and Bank policies and procedures, including but not limited to those related to Fair Banking, Anti-Money Laundering laws and regulations, Bank Secrecy Act and USA PATRIOT Act.

Delivering exceptional customer experiences is at the heart of what we do at Bank of Hawaii. We listen, understand and deliver what our customers need to help them build a better tomorrow.

We are an EEO/AA employer, including disability and veterans. For Bank of Hawaii's full EEO statement, please visit

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Banking and Financial Services

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