Job Details

Position : Marketing and Communications Director (Permanent)

Industry : Non-Profit

Salary : $70,000 – $80,000 annually, depending on experience

Parking : Provided on-site

Job Title : Marketing and Communications Director

Job Overview : The Marketing Director is responsible for planning, implementing, and managing the overall marketing strategy of the company. This role involves leading a team of marketing professionals, collaborating with other departments, and driving initiatives to promote brand awareness, customer acquisition, and revenue growth.

Responsibilities : Strategic Planning :

Develop and execute comprehensive marketing strategies aligned with the company's overall objectives.Analyze market trends, competition, and customer behavior to identify opportunities for growth.

Lead, mentor, and manage a team of marketing professionals, ensuring effective collaboration and high-performance levels.Delegate tasks and responsibilities to team members based on their strengths and expertise.

Brand Management :

Oversee the development and maintenance of the brand identity, ensuring consistency across all marketing channels.Monitor and enhance the brand's reputation and image.

Campaign Development and Execution :

Plan and execute multi-channel marketing campaigns to reach target audiences.Utilize various marketing channels, including digital marketing, traditional advertising, events, and social media.

Market Research :

Conduct market research to identify consumer needs, market trends, and competitive landscape.Use data-driven insights to inform marketing strategies and decision-making.

Budget Management :

Develop and manage the marketing budget effectively, ensuring optimal allocation of resources.Monitor and report on the ROI of marketing campaigns.

Cross-functional Collaboration :

Collaborate with other departments, such as sales, product development, and finance, to align marketing strategies with overall business goals.Communicate marketing initiatives and gather input from relevant stakeholders.

Performance Analysis :

Establish key performance indicators (KPIs) and regularly analyze and report on the effectiveness of marketing campaigns.Make data-driven recommendations for improvements.

Qualifications :

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• Proven experience 5+ years in marketing, with a focus on strategic planning and leadership roles.
• Strong understanding of market trends, consumer behavior, and competitive landscape.
• Excellent leadership and team management skills.
• Solid knowledge of digital marketing, traditional advertising, and various marketing channels.
• Analytical skills with the ability to interpret data and make informed decisions.
• Exceptional communication and interpersonal skills.
• Ability to thrive in a fast-paced and dynamic work environment.

Qualifications :

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• Proven experience 5+ years in marketing, with a focus on strategic planning and leadership roles.
• Strong understanding of market trends, consumer behavior, and competitive landscape.
• Excellent leadership and team management skills.
• Solid knowledge of digital marketing, traditional advertising, and various marketing channels.
• Analytical skills with the ability to interpret data and make informed decisions.
• Exceptional communication and interpersonal skills.
• Ability to thrive in a fast-paced and dynamic work environment.