Job Details

Job Category: Community Relations & Development

Requisition Number: MARKE019346

Posted: March 6, 2025

Location: Hawaiian Pac Isld DHQ, Salvation Army Divisional Headquarters, 2950 Manoa Road, Honolulu, HI 968221798, USA

Department: Divisional Development

Direct Supervisor: Divisional Director of Development

Status: Full-Time, Exempt

Date: February 5, 2025

Annual Salary Range: $70,000 - $80,000

Mission Statement:
The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.

Job Summary:
Working under the direct supervision of the Divisional Director of Development, the Marketing and Communications Director (MCD) will set and guide the strategy for all marketing communications, public relations, and collateral to consistently articulate The Salvation Army Hawaiian and Pacific Islands Division's mission. The MCD will maximize the Army's advertising and/or digital dollars in the community to educate and inform current and future donors while upholding branding standards set by The Salvation Army National Headquarters. The MCD will manage the social media and Digital Marketing Specialist and collaborate with multiple stakeholders within the organization to facilitate initiatives. The MCD will also elevate the reputation of The Salvation Army in Hawaii and the Pacific Islands as the trusted organization for positive change and impact in the community. The candidate must anticipate project needs, discern work priorities, meet deadlines with little supervision, and be willing to work occasional evenings and weekends.

Qualifications:
Bachelor's Degree (*Advanced degree preferred) and/or 5+ years related work experience. Excellent computer skills and proficiency in MS Office Suite, Trello, Adobe's Creative Suite including Photoshop, Illustrator, InDesign, and other software used in marketing and communications management.

Responsibilities:
Develop, present, and execute an annual comprehensive messaging and strategic marketing plan to DDOD for approval, manage the approved marketing plan for the Division, which includes:

1. Overall Marketing and Public Relations initiatives for the Division.
2. Messaging strategy for Divisional projects and Development Department needs across print, web, social, TV, radio, and other mediums.
3. Media and advertisement placement.
4. Lead creative development and direction for all Divisional events.
5. Coordination of marketing opportunities throughout the division, including The Salvation Army Ray & Joan Kroc Corps Community Center and The Salvation Army Rehabilitation Programs.
6. Photograph and document events.
7. Robust content strategy including acquisition of local stories, testimonials, photographs, and video resources.
8. Support Divisional Development team to develop and implement integrated marketing plans and materials (may include annual reports, newsletters, other collateral).
9. Write themed columns for newsletters, donor touches, and the blog and/or website.
10. Research and find stories for Direct Mail newsletters.
11. Create and coordinate marketing strategies with corporate and community partners.
12. Ensure consistent messaging and adherence to brand standards.
13. Act as liaison with Territorial CRD Department on regional/national campaigns.
14. Guide/Create visual communications to convey messages effectively.
15. Coordinate and manage Public Relations initiatives in generating earned media for the division.
16. Oversee the content of the divisional website.
17. Implement National Salvation Army campaigns as needed.
18. Create Development Collateral as approved by DDOD.
19. Develop and report market data analysis on marketing & communications programs/activities.
20. Manage agreements and contracts with third-party vendors.
21. Provide opportunities for meaningful engagement including planning and conducting tours and special events highlighting all Divisional Corps and Programs.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities