Job Details

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Honolulu Museum of Art Director of Audience Strategies and Services in Honolulu, Hawaii

Employment Status: Full-Time, Exempt

Job Summary:

The Director of Audience Strategies and Services is a key leadership role with the primary purpose of ensuring that the museum visitor experience is placed at the center of museum planning. Reporting to the Chief Operating Officer (COO), this role acts as a champion for museum visitors by developing strategic initiatives for our visitor-facing activities to drive growth of audience and increased revenue.

Overseeing Visitor Engagement, Food and Beverage, Retail, and Facility Rentals, this role will connect all visitor-facing activities to ensure the entire visit is cohesive, maximizes the visitor experience, and incorporates opportunities for additional revenue. By taking a data-driven approach, the Director of Audience Strategies and Services will develop HoMA's understanding of our museum audiences and behavior to advance the mission of the organization.

The Honolulu Museum of Art:

Opened in 1927, the Honolulu Museum of Art is a home for art and education created for the benefit of the entire community. Founder Anna Rice Cooke envisioned a museum that would bring people together through the power of art and the deep intuitions that are common to all. The museum was conceived of as a place of meaningful exchange and dialogue, celebrating the diverse artistic and cultural traditions of Hawaii's multi-ethnic population. From this founding intention grew the museum of today, with a world-class encyclopedic collection of more than 55,000 works of art, representing a stunning breadth of places and eras, from all corners of the globe and from the ancient past to the present day.

To learn more about HoMA, please visit our website.

Minimum Qualifications:

• Bachelor's degree in business administration, organizational management or a related field.
• Five years of proven history in a senior leadership role in the retail, restaurant, tourism, hospitality field or similar.
• Five years of experience managing a visitor/guest journey with a commercial focus on earned revenue.
• Extensive experience in creating a successful earned revenue strategy, including improving areas with potential to implement growth opportunities; experience in articulating and successfully achieving sales targets.
• Possess strong experience in project planning, budgeting, and team management to deliver goals and objectives.
• Superior verbal and written communication skills, including the ability to address issues professionally and with tact.
• A confident leader with strong people management skills, able to motivate and direct a diverse group of employees with different work styles; comfortable managing conflict and solution-oriented.
• Highly articulate and a strong communicator able to inspire teams to go beyond the expected and deliver a remarkable visitor experience.
• Understands Honolulu Museum of Art's established identity and dedication to advancing it.
• The traits of honesty, integrity, enthusiasm, and perspective and a strong work ethic supported by commitment and follow-through.

Desired Qualifications:

• MBA in business administration.
• Recent success in a leadership position in a non-profit, mission-driven, multicultural organization.
• Five years applied knowledge of professional museum principles, practices and procedures at a museum of comparable or larger size than HoMA to ensure museum best practices.
• Experience successfully designing and implementing a large-scale, comprehensive earned revenue strategy related to a museum visitor experience.
• Experience with online sales, booking and customer systems such as Customer Relationship Management (CRM) particularly Tessitura for ticketing and customer data; online retail platforms and food and beverage reservations and POS.
• Experience working across multiple departments to develop and implement vision-aligned activities.
• Establishes rapport and cultivates relationships across all levels of the Museum, including serving as a consultative thought leader and partner to senior leadership.
• Fosters trust and collaboration among team members and manages through change with flexibility and poise.
• Embraces the culture of HoMA, while always having an eye on opportunities to foster best-in-class practices in a productive manner with colleagues.
• Acts as a thought leader for visitor engagement, retail, food and beverage, events and facility rentals, and other revenue-generating activities as required.
• Oversees the visitor experience on site for all museum visitors, ensuring it is delivered at an exceptional level through effective management and collaboration across front-line teams.
• Ensures systems are in place to capture audience data to enhance knowledge on visitors and identify gaps and weaknesses, reporting data to all necessary stakeholders.
• Implements tools to regularly evaluate and improve the visitor experience.
• Collaborates with departments museum-wide so that the visitor experience is appropriately considered in all appropriate planning.
• Develops multi-year plans for the Audience area, including creating key performance indicators.
• Works with each revenue-generating area to develop robust business plans that provide clarity and growth to staff; creating annual objectives and targets for the teams to deliver.
• Assesses department functions, priorities, and processes to ensure efficiency, excellence, and alignment with museum best practices and AAM accreditation standards.
• Ensures that appropriate policies and procedures are in place to create an effective and safe working environment.
• Develops and monitors departmental budgets, contracts, agreements, and other administrative documents.
• Encourages and celebrates the talents of the team while holding each accountable to institutional goals. Serves as a mentor and coach to staff to strengthen leadership skills, team dynamics, and collaboration across HoMA's departments.
• Demonstrates a commitment to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion through respectful communication and cooperation with others always, continuous training and modeling inclusive behaviors.
• In partnership with HR, supports the leadership team in ensuring equitable experiences, strengthening inclusion acumen, and promoting a culture of inclusivity and belonging that embraces the contributions of all staff.
• Perform other tasks and duties as assigned.

Compensation

The Honolulu Museum of Art is committed to practicing salary transparency. The minimum salary for this position is $130,000 per annum and the maximum salary is $150,000 per annum. Please note that the pay range information is a general guideline only. Many factors are taken into consideration when setting pay, including education, experience, the external labor market, and internal equity. This opportunity includes a generous benefits package, including but not limited to:

Fully covered medical, dental, and vision insurance for employee

12 paid holidays

15 days of vacation accrual in 1st year, increasing to 20 days in 2nd year